Pricing and revenue optimization / Robert L. Phillips.

"Employing analytical techniques derived from management science, and the author's extensive corporate experience, this is the definitive resource for what has emerged as critical and rapidly changing field in business strategy. MBA and executive courses will be drawn to the updates throug...

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Bibliographic Details

Online Access:	Full Text (via Skillsoft)
Main Author:	Phillips, Robert L. (Robert Lewis), 1955- (Author)
Format:	eBook
Language:	English
Published:	Stanford, California : Stanford Business Books, [2021]
Edition:	Second edition.
Subjects:	Pricing. Revenue management. Electronic books. Pricing Revenue management