Pricing and revenue optimization / Robert L. Phillips.

"Employing analytical techniques derived from management science, and the author's extensive corporate experience, this is the definitive resource for what has emerged as critical and rapidly changing field in business strategy. MBA and executive courses will be drawn to the updates throug...

Full description

Saved in:
Bibliographic Details
Online Access: Full Text (via Skillsoft)
Main Author: Phillips, Robert L. (Robert Lewis), 1955- (Author)
Format: eBook
Language:English
Published: Stanford, California : Stanford Business Books, [2021]
Edition:Second edition.
Subjects:

MARC

LEADER 00000cam a2200000 i 4500
001 in00000279535
006 m o d
007 cr |||||||||||
008 200507t20212021caua ob 001 0 eng
005 20240829192512.6
010 |a  2020021125 
035 |a (OCoLC)sks1154869013 
037 |a sks166449 
040 |a DLC  |b eng  |e rda  |e pn  |c DLC  |d OCLCO  |d OCLCF  |d OCLCQ  |d EBLCP  |d YDX  |d N$T  |d YDX  |d OCLCO  |d OCL  |d OCLCO  |d OCLCQ  |d OCL  |d ORE  |d PWQ  |d OCLCQ  |d OCLCO  |d OCLCL 
019 |a 1247661152  |a 1247844245 
020 |a 1503614263  |q (electronic book) 
020 |a 9781503614260  |q (electronic book) 
020 |z 9781503610002  |q (hardcover) 
029 1 |a AU@  |b 000067196481 
035 |a (OCoLC)1154869013  |z (OCoLC)1247661152  |z (OCoLC)1247844245 
042 |a pcc 
050 0 4 |a HF5416.5  |b .P457 2021 
049 |a GWRE 
100 1 |a Phillips, Robert L.  |q (Robert Lewis),  |d 1955-  |e author. 
245 1 0 |a Pricing and revenue optimization /  |c Robert L. Phillips. 
250 |a Second edition. 
264 1 |a Stanford, California :  |b Stanford Business Books,  |c [2021] 
264 4 |c ©2021 
300 |a 1 online resource (xiii, 456 pages) :  |b illustrations 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a volume  |b nc  |2 rdacarrier 
504 |a Includes bibliographical references (pages 429-441) and index. 
505 0 |a Background -- Introduction to pricing and revenue optimization -- Models of demand -- Estimating price response -- Optimization -- Price differentiation -- Pricing with constrained supply -- Revenue management -- Capacity allocation -- Network management -- Overbooking -- Markdown management -- Customized pricing -- Behavioral economics and pricing. 
520 |a "Employing analytical techniques derived from management science, and the author's extensive corporate experience, this is the definitive resource for what has emerged as critical and rapidly changing field in business strategy. MBA and executive courses will be drawn to the updates throughout the book, focusing on AI impact on revenue management, as well as compelling new cases on e-marketplace pricing at Amazon, Uber, and other leading companies."--  |c Provided by publisher 
588 |a Description based on online resource; title from digital title page (viewed on May 18, 2021). 
650 0 |a Pricing. 
650 0 |a Revenue management. 
650 0 |a Electronic books. 
650 7 |a Pricing  |2 fast 
650 7 |a Revenue management  |2 fast 
758 |i has work:  |a Pricing and revenue optimization (Text)  |1 https://id.oclc.org/worldcat/entity/E39PCFC7MKWTcDgY99mb7hTwfm  |4 https://id.oclc.org/worldcat/ontology/hasWork 
776 0 8 |i Print version:  |a Phillips, Robert L. (Robert Lewis), 1955-  |t Pricing and revenue optimization.  |b Second edition.  |d Stanford, California : Stanford Business Books, an imprint of Stanford University Press, 2021  |z 9781503610002  |w (DLC) 2020021124 
856 4 0 |u https://ucblibraries.skillport.com/skillportfe/main.action?assetid=166449  |z Full Text (via Skillsoft) 
915 |a - 
956 |a Skillsoft BusinessPro 
956 |b Skillsoft BusinessPro Skillport Collection 
998 |b Added to collection Books24x7.bproSP 
994 |a 92  |b COD 
999 f f |s 977cf429-a3cf-4242-9bda-b3204877b300  |i f86cf95f-e7e1-4ac6-89ff-b827ad344686 
952 f f |p Can circulate  |a University of Colorado Boulder  |b Online  |c Online  |d Online  |e HF5416.5 .P457 2021  |h Library of Congress classification  |i web