Brand Management Principles and Applications for Effective Branding.
Learn how to build, develop and manage brands with this applied textbook which also explores the latest developments in digital branding, brand crisis and brands' responsibility.
Saved in:
| Online Access: |
Full Text (via Skillsoft) |
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| Main Author: | |
| Other Authors: | |
| Format: | eBook |
| Language: | English |
| Published: |
London :
Kogan Page, Limited,
2024.
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| Subjects: |
Internet
Full Text (via Skillsoft)Online
| Call Number: |
HF5415.1255 .S5 2024
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| HF5415.1255 .S5 2024 | Available |