Rihanna's commercial umbrella / Mike Alleyne.
With the release of her first studio album in 2005, Rihanna entered global popular culture consciousness as an unknown teenage singer from the Caribbean island of Barbados. From the start of her music career, she pursued parallel streams of entrepreneurial activity and numerous sponsorship/endorseme...
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Full Text (via SAGE) |
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| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
London :
SAGE Publications: SAGE Business Cases Originals,
2020.
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| Series: | SAGE Business Cases.
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| Subjects: |
Internet
Full Text (via SAGE)Online
| Call Number: |
HF5415.15 .A45 2020
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| HF5415.15 .A45 2020 | Available |