The importance of strategic communication during change management at Palm College of Hospitality and Event Management / Caroline Day, Mathilda Van Niekerk, Fevzi Okumus.

This case study engages with the importance of strategic communication during the change management process at Palm College of Hospitality and Event Management. The college is currently experiencing a change in administration from a dean of almost ten years who has been replaced by a new dean. The c...

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Bibliographic Details

Online Access:	Full Text (via SAGE)
Main Authors:	Day, Caroline, active 2017 (Author), Van Niekerk, Mathilda (Author), Okumus, Fevzi (Author)
Format:	eBook
Language:	English
Published:	London : International CHRIE, 2017.
Series:	SAGE Business Cases.
Subjects:	Palm College of Hospitality and Event Management > Case studies. Business communication > Case studies. Communication in management > Case studies. Business communication Communication in management Case studies