Targeting Kenya's coastal gastronomic market : a case study / Anthony Pepela, Robert O'Halloran.
Food, gastronomic or culinary tourism has increasingly become a valuable tool for tourism destinations enabling guests to differentiate one tourism destination from its competitors. However, many countries have not yet embraced it. This case study identifies the gastronomic market in Kenya's le...
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| Online Access: |
Full Text (via SAGE) |
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| Main Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
London :
International CHRIE,
2017.
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| Series: | SAGE Business Cases.
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| Subjects: |
| Summary: | Food, gastronomic or culinary tourism has increasingly become a valuable tool for tourism destinations enabling guests to differentiate one tourism destination from its competitors. However, many countries have not yet embraced it. This case study identifies the gastronomic market in Kenya's leading tourism hub, the northern circuit of Kenya's coastal strip. Research in this area also suggests that socio-demographic profiles could be used to segment and or predict guest participation in gastronomic activities in the region. The goal of food tourism is to enable a region to plan and diversify its tourism products and increase its profitability by using a food as a destination focus. |
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| Item Description: | Originally Published InPepela, A., & O'Halloran, R. M. (2017). Targeting Kenya's coastal gastronomic market: A case study. Journal of Hospitality & Tourism Cases, 6(1), 48-56. |
| Physical Description: | 1 online resource. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781529716917 1529716918 |
| Source of Description, Etc. Note: | Description based on XML content. |