The Hunger Games : Catching Fire / Mohanbir Sawhney, Pallavi Goodman.

After the successful release of the first Hunger Games film in 2012, the film's distributor, Lionsgate, was preparing to release the next movie in the series, Hunger Games: Catching Fire. Fan expectations had grown after the success of Hunger Games and Lionsgate faced the challenge of keeping m...

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Bibliographic Details

Online Access:	Full Text (via SAGE)
Main Authors:	Sawhney, Mohanbir (Author), Goodman, Pallavi (Author)
Format:	eBook
Language:	English
Published:	London : Kellogg School of Management, 2016.
Series:	SAGE Knowledge. Cases.
Subjects:	Lions Gate Films (Santa Monica, Calif.) Hunger Games. > Catching fire (Motion picture) Hunger Games (Motion picture) Motion pictures > Marketing. Motion pictures > Marketing