Environmental sustainability, sugar consumption, and SodaStream / Asbjorn Osland, Lori Luo.

SodaStream manufactures and sells a device for creating carbonated flavored beverages at home. It became an Israeli company in 1998. The Israeli leadership of the firm thought that reducing plastic waste would be a good marketing tool given that SodaStream does not use disposable bottles. The specif...

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Bibliographic Details

Online Access:	Full Text (via SAGE)
Main Authors:	Osland, Asbjorn (Author), Luo, Lori (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2019.
Series:	SAGE Knowledge. Cases. SAGE research methods. Cases.
Subjects:	SodaStream. Plastics > Environmental aspects. Obesity. Food habits. Marketing. Food habits Marketing Obesity Plastics > Environmental aspects