Cover Image

If the shoe fits : Wenzhou Aike Shoes Company, Ltd. / Bin Jiang, Patrick J. Murphy.

This case study addresses critical aspects of the strategic management decision to be made by Wenzhou Aike Shoes Company, Ltd., a Chinese multinational shoe manufacturer. The specific focus is on Aike's operations in Elche, Spain. Over a period of several years, upheaval stemming from a multitu...

Full description

Saved in:
Bibliographic Details
Online Access: Full Text (via SAGE)
Main Authors: Jiang, Bin (Author), Murphy, Patrick J. (Author)
Format: eBook
Language:English
Published: London : NeilsonJournals Publishing, 2007.
Series:SAGE Knowledge. Cases.
Subjects:
Wenzhou Aike Shoes Company, Limited > Case studies.
Shoe industry > China > Case studies.
Footwear industry > China > Case studies.
Shoe industry > Spain > Elche > Case studies.
Footwear industry
Shoe industry
China
Spain > Elche
Case studies

Internet

Full Text (via SAGE)

Online

Holdings details from Online
Call Number: HD9787.C64 W465 2007
HD9787.C64 W465 2007 Available

Similar Items