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Nike and the balancing act between social justice and selling products / Jessica R. Murfree, Brigitte M. Burpo, Marion E. Hambrick.

In 2018, Nike faced a challenging decision: balancing its support for product endorser Colin Kaepernick while maintaining a longstanding relationship with its industry partner, the National Football League (NFL). In 2016, Kaepernick, then a San Francisco 49ers quarterback, ignited a national protest...

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Bibliographic Details
Online Access: Full Text (via SAGE)
Main Authors: Murfree, Jessica R. (Author), Burpo, Brigitte M. (Author), Hambrick, Marion E. (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2020.
Series:SAGE Business Cases.
Subjects:
Nike (Firm)
San Francisco 49ers (Football team)
Kaepernick, Colin, > 1987-
Social responsibility of business > United States > Case studies.
Political activists > United States > Case studies.
Political activists
Social responsibility of business
United States
Case studies

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Full Text (via SAGE)

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Call Number: HD60.5.U6 M87 2020
HD60.5.U6 M87 2020 Available

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