Innovation strategy to control and grow a global niche market : China's design queen Guo Pei in the French haute couture industry / Joachim Timlon.
On the catwalk, mythological dragons take center stage in creations by Guo Pei, founder of Rose Studio. As founder of one of the first design studios in China, Guo Pei soon became the designer of choice for celebrities, with a reputation for innovative clothes. In the West, Guo Pei broke into the in...
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Full Text (via SAGE) |
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| Format: | eBook |
| Language: | English |
| Published: |
London :
SAGE Publications: SAGE Business Cases Originals,
2020.
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| Series: | SAGE Business Cases.
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| Subjects: |
Internet
Full Text (via SAGE)Online
| Call Number: |
TT507 .T56 2020
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| TT507 .T56 2020 | Available |