Sproutel : how design roadmapping helped improve children's health & guide a growing company / Sara Beckman, Euiyoung Kim, Alice M. Agogino.

This case aims to introduce students to the "design roadmapping" process that connects customer and user experience design with product and technology roadmapping to create an integrated plan for future growth and development. Explicit consideration of customers in the roadmapping process...

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Bibliographic Details

Online Access:	Full Text (via SAGE)
Main Authors:	Beckman, Sara (Author), Kim, Euiyoung (Author), Agogino, Alice M. (Author)
Format:	eBook
Language:	English
Published:	London : The Berkeley-Haas Case Series. University of California, Berkeley. Haas School of Business, 2018.
Series:	SAGE Knowledge. Cases.
Subjects:	Sproutel > Case studies. Strategic planning > Case studies. New business enterprises > Case studies. Entrepreneurship > Case studies. Business planning > Case studies. User interfaces (Computer systems) > Case studies. Business planning Entrepreneurship New business enterprises Strategic planning User interfaces (Computer systems) Case studies