KBC Mobile Banking / Bjorn Cumps, Stijn Viaene.

When KBC Bank introduced their mobile banking application in 2011 they delivered much more than a piece of software. Mobile banking was a way to focus on their customers and rebuild trust. Yet, this case is not so much about what they delivered but how they delivered it. Agile development brought al...

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Bibliographic Details

Online Access:	Full Text (via SAGE)
Main Authors:	Cumps, Bjorn (Author), Viaene, Stijn (Author)
Format:	eBook
Language:	English
Published:	London : Palgrave MacMillan UK, 2015.
Series:	SAGE Knowledge. Cases.
Subjects:	KBC Bank > Case studies. Financial services industry > Case studies. Banks and banking, Mobile > Case studies. Internet banking > Case studies. Mobile commerce > Case studies. Banks and banking, Mobile Financial services industry Internet banking Mobile commerce Case studies