Insumat (Egypt) conquers new markets internationally / Marina Apaydin, Hend Mostafa & Nora Chehouri.

Insumat (Egypt) is an insulating materials company specializing in bitumen membranes used in waterproofing for construction and infrastructure projects. Its board of directors believes that, after it has matured in the local Egyptian market, the organization should shift its focus to international e...

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Bibliographic Details

Online Access:	Full Text (via SAGE)
Main Authors:	Apaydin, Marina (Author), Mostafa, Hend (Author), Chehouri, Nora (Author)
Format:	eBook
Language:	English
Published:	[London] : SAGE, 2016.
Series:	SAGE knowledge. Cases.
Subjects:	Export marketing > Case studies. Export marketing. Case studies.