TopTV : changing the face of the South African pay-tv landscape / Stephanie Townsend & Thabo Mosala.

When TopTV commenced services on 1 May 2010, MultiChoice's DStv had been the dominant player for 15 years. TopTV made a calculated decision to target clients who had not been able to afford pay-TV. This included 60% of South Africans who wanted wholesome, family entertainment but were not parti...

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Bibliographic Details

Online Access:	Full Text (via SAGE)
Main Authors:	Townsend, Stephanie (Author), Mosala, Thabo (Author)
Format:	Electronic eBook
Language:	English
Published:	[London] : SAGE, 2016.
Series:	SAGE knowledge. Cases.
Subjects:	TopTV (Firm) Strategic planning > Case studies. Marketing > Case studies. Subscription television > Case studies. Marketing. Strategic planning. Subscription television. Case studies.