Do fear appeals lead to a change in behaviour? / Breda McCarthy.

This purpose of this case is to facilitate the exploration of marketing communications in the public health sector. Several factors have contributed to the decline in cigarette smoking in Australia; these include mass media advertising, cultural change and government legislation. Policies such as sm...

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Bibliographic Details

Online Access:	Full Text (via SAGE)
Main Author:	McCarthy, Breda (Author)
Format:	eBook
Language:	English
Published:	[London] : SAGE, 2016.
Series:	SAGE knowledge. Cases.
Subjects:	Social marketing > Case studies. Communication in marketing > Case studies. Communication in marketing Social marketing Case studies