IZZi Gadgets : sizing up the market opportunity / Doreen E. Shanahan & Marlene A. Biseda.

As the CEO and one of the founders of iZZi Gadgets, Jayson Guzman had seen the entrepreneurial company grow from product inception in 2010 to product debut in 2013. The company's lens and case attachments enabled iPhone users' enhanced lens capability and improved photo-taking ergonomics....

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Online Access: Full Text (via SAGE)
Main Authors: Shanahan, Doreen E. (Author), Biseda, Marlene A. (Author)
Format: eBook
Language:English
Published: [London] : SAGE, 2016.
Series:SAGE knowledge. Cases.
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Call Number: HF5415.13
HF5415.13 Available