Pricing a new drug / Supriya Munshaw, Amarpreet Chawla.
Exodus Pharmaceuticals, Inc. is a small pharmaceutical company with three pharmaceutical products on the market. A promising drug in late-stage clinical trials presents an opportunity for a comprehensive market access strategy including pricing and reimbursement. Rising launch prices of drugs are of...
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Main Authors: | , |
Format: | eBook |
Language: | English |
Published: |
London :
SAGE Publications: SAGE Business Cases Originals,
2019.
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Series: | SAGE Knowledge. Cases.
SAGE research methods. Cases. |
Subjects: |
Internet
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HD9665.4 .M86
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HD9665.4 .M86 | Available |