Pricing a new drug / Supriya Munshaw, Amarpreet Chawla.

Exodus Pharmaceuticals, Inc. is a small pharmaceutical company with three pharmaceutical products on the market. A promising drug in late-stage clinical trials presents an opportunity for a comprehensive market access strategy including pricing and reimbursement. Rising launch prices of drugs are of...

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Main Authors: Munshaw, Supriya (Author), Chawla, Amarpreet (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2019.
Series:SAGE Knowledge. Cases.
SAGE research methods. Cases.
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Call Number: HD9665.4 .M86
HD9665.4 .M86 Available