Thirsty dog! and thirsty cat! : is the second time a charm? / Lynda Palmer & Jim Salas.
Newly appointed Marketing Director, Sharon Samuel is faced with the challenge of launching a new pet specialty beverage. However, having studied a similar failed product in her MBA program, Sharon knows she needs to carefully consider how to effectively launch this product. This case encourages stud...
Saved in:
| Online Access: |
Full Text (via SAGE) |
|---|---|
| Main Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
[London] :
SAGE,
2016.
|
| Series: | SAGE knowledge. Cases.
|
| Subjects: |
Internet
Full Text (via SAGE)Online
| Call Number: |
HF5415.153
|
|---|---|
| HF5415.153 | Available |