Thirsty dog! and thirsty cat! : is the second time a charm? / Lynda Palmer & Jim Salas.
Newly appointed Marketing Director, Sharon Samuel is faced with the challenge of launching a new pet specialty beverage. However, having studied a similar failed product in her MBA program, Sharon knows she needs to carefully consider how to effectively launch this product. This case encourages stud...
Saved in:
| Online Access: |
Full Text (via SAGE) |
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| Main Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
[London] :
SAGE,
2016.
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| Series: | SAGE knowledge. Cases.
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| Subjects: |
| Summary: | Newly appointed Marketing Director, Sharon Samuel is faced with the challenge of launching a new pet specialty beverage. However, having studied a similar failed product in her MBA program, Sharon knows she needs to carefully consider how to effectively launch this product. This case encourages students to put themselves in the shoes of a newly hired Marketing Director and recommend a launch plan for a new pet product by assessing the current research and viewing the mistakes of a failed launch for a similar offering. |
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| Physical Description: | 1 online resource : illustrations (black and white, and colour) |
| ISBN: | 9781473977662 1473977665 |
| Source of Description, Etc. Note: | Online resource; title from home page (viewed on May 4, 2016). |