Can BlackBerry bounce back? Conducting a SWOT to guide strategy / David C. Kimball.

Corporate strategy should be based on the ongoing analyses of the internal and external situation facing an organization. A SWOT analysis is a commonly used assessment tool that can inform strategic decisions. This case uses the situation at BlackBerry Limited (formerly known as RIM) to highlight ho...

Full description

Bibliographic Details

Online Access:	Full Text (via SAGE)
Main Author:	Kimball, David C. (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications Ltd, 2017.
Series:	SAGE Knowledge. Cases.
Subjects:	BlackBerry Limited. Business planning. Case studies.