From hero Honda to hero v/s Honda in the Indian market : creating new consumer memories and perceptions / Arvind Sahay.

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Bibliographic Details
Online Access:	Full Text (via SAGE)
Main Author:	Sahay, Arvind (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications Ltd, 2017.
Series:	SAGE Knowledge. Cases.
Subjects:	American Honda Motor Company. American Honda Motor Company Consumers > India. Consumer behavior > India. Motivation research (Marketing) > India. Consumer behavior Consumers Motivation research (Marketing) India

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Full Text (via SAGE)

Holdings details from Online
Call Number:	HF5415.33.I4 S24 2017
HF5415.33.I4 S24 2017	Available