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Netflix and Qwikster : would success in DVDs lead to success in streaming? / Sharon M. Oster, M. Keith Chen & Jean W. Rosenthal.

In 2011, Netflix announced changes that observers characterized as among the greatest missteps in the history of corporate strategy. First, the company significantly raised prices. Then, Reed Hastings, the founder and CEO of Netflix, described plans to split the company between streaming and disc re...

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Bibliographic Details
Online Access: Full Text (via SAGE)
Main Authors: Oster, Sharon M. (Author), Chen, M. Keith (Author), Rosenthal, Jean W., 1945- (Author)
Format: eBook
Language:English
Published: [London] : SAGE, 2016.
Series:SAGE knowledge. Cases.
Subjects:
Netflix (Firm)
Organizational change > Management > Case studies.
Leadership > Case studies.
Crisis management > Case studies.
Organizational change > Case studies.
Crisis management.
Leadership.
Organizational change > Management.
Case studies.

Internet

Full Text (via SAGE)

Online

Holdings details from Online
Call Number: HD58.8
HD58.8 Available

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