GEs ecomagination Challenge : an experiment in open innovation / Henry Chesbrough.

The GE ecomagination Challenge case study takes place in 2010 when Beth Comstock, chief marketing officer and senior vice president of General Electric is planning a meeting with GE's CEO, Jeffrey Immelt. The pair plan to discuss the company's ecomagination Challenge, an open innovation pr...

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Bibliographic Details

Online Access:	Full Text (via SAGE)
Main Author:	Chesbrough, Henry William (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications Ltd, 2017.
Series:	SAGE Knowledge. Cases.
Subjects:	General Electric Company. General Electric Company Technological innovations > Case studies. Leadership > Case studies. Leadership Technological innovations Case studies