Hyundai's challenge to Maruti Suzuki in the dynamic Indian automobile sector / Achyut Telang, Souvik Roy.

In the 1980s, Maruti had no real competition in India, and it did not even have to market its products. There were long waiting lists, and they made more than half of their cars in white, thus saving costs. However, once Hyundai entered the market, things started to change. Hyundai started focusing...

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Bibliographic Details

Online Access:	Full Text (via SAGE)
Main Authors:	Telang, Achyut (Author), Roy, Souvik (Author)
Format:	eBook
Language:	English
Published:	Los Angeles, CA : SAGE Publications, Inc., 2016.
Series:	SAGE Knowledge. Cases.
Subjects:	Suzuki Jidōsha Kōgyō Kabushiki Kaisha. Hyŏndae Chadongch'a Chusik Hoesa (Korea) Automobile industry and trade. Case studies.