Chinese "Goliath" and Russian "David", or Alliance Ltd. (St. Petersburg, Russia), fighting for its place in the distribution channel on the international BTB market / Vitally Cherenkov, Igor Gladkikh.

Leonid Dzurich, Director General of the trade/manufacturing company Alliance, Ltd., was sitting next to his consultant from the Graduate School of Management (GSOM) under Saint Petersburg State University in a new American long-range wide-body twin-engine plane Boeing-777 that belonged to the Air Ch...

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Bibliographic Details

Online Access:	Full Text (via SAGE)
Main Authors:	Cherenkov, Vitally (Author), Gladkikh, Igor (Author)
Format:	eBook
Language:	English
Published:	London : Graduate School of Management, St. Petersburg State University, 2013.
Series:	SAGE Knowledge. Cases.
Subjects:	Alliance Ltd. Advanced Technologies & Materials (AT&M) Negotiation in business. International business enterprises. Joint ventures. Business communication. Business communication International business enterprises Joint ventures Negotiation in business