People of Walmart : targeting the world's largest retailer and its customers /

People of Walmart : targeting the world's largest retailer and its customers / Karen Robson, Leyland Pitt.

This case explores the controversial viral website, peopleofwalmart.com, launched by Adam Kipple, Andrew Kipple, and Luke Wherry that mocks Walmart's shoppers and creates an online community for people who share similar senses of humor: The case illustrates how electronic word-of-mouth can take...

Full description

Saved in:
Bibliographic Details
Online Access: Full Text (via SAGE)
Main Authors: Robson, Karen (Author), Pitt, Leyland F. (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2018.
Series:SAGE Knowledge. Cases.
Subjects:
Kipple, Adam.
Kipple, Andrew.
Wherry, Luke.
Wal-Mart (Firm) > Case studies.
Wal-Mart (Firm)
Business ethics > Case studies.
Cyberbullying > Case studies.
Business ethics.
Cyberbullying.
Case studies.

Internet

Full Text (via SAGE)

Online

Holdings details from Online
Call Number: HF5387 .R63 2018
HF5387 .R63 2018 Available

Similar Items