Jumping off the bandwagon : why the most popular charities may not be the best partners in brand/cause collaborations / Joshua tome Coleman & Dan L. Sherrell.
Carter is faced with the challenge of choosing charitable causes for three separate companies to partner with for upcoming cause-related marketing campaigns. He initially thinks that any charitable cause will work due to the generally positive associations of corporate philanthropy, but marketing re...
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| Online Access: |
Full Text (via SAGE) |
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| Main Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
[London] :
SAGE,
2016.
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| Series: | SAGE knowledge. Cases.
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| Subjects: |
Internet
Full Text (via SAGE)Online
| Call Number: |
HF5414
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| HF5414 | Available |