Nu2U, business development in high-growth firms / Hans Eibe Sørensen & Trevor Williamson.

In September 2014, nine months after launching a major growth opportunity, Jenny Dunne, managing director of Nu2U, called for an extraordinary status meeting with her COO and CMO. A fast-growing online retailer of refurbished household appliances, Nu2U planned to acquire market share by improving in...

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Bibliographic Details

Online Access:	Full Text (via SAGE)
Main Authors:	Eibe, Hans (Author), Williamson, Trevor (Author)
Format:	eBook
Language:	English
Published:	[London] : SAGE, 2016.
Series:	SAGE knowledge. Cases.
Subjects:	Business planning > Case studies. Business planning. Case studies.