Plains State University's naming rights dilemma / Nels Popp, Terry Eddy, Chad McEvoy.

In this case study, readers are placed in the role of a National Collegiate Athletics Association (NCAA) Division I Athletics Director and challenged to consider the issue of selling the corporate naming rights to the department's premier on-campus sports venue. Readers are exposed to a myriad...

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Bibliographic Details

Online Access:	Full Text (via SAGE)
Main Authors:	Popp, Nels (Author), Eddy, Terry, active 2015 (Author), McEvoy, Chad D., 1971- (Author)
Format:	eBook
Language:	English
Published:	London : Human Kinetics, Inc., 2015.
Series:	SAGE Knowledge. Cases.
Subjects:	National Collegiate Athletic Association. Sports administration.