The expansion of Choppies into Africa / Laurence Beder, Angela Urban.

On a Saturday morning in early October 2015, Choppies chief executive officer (CEO), Ramachandran Ottapathu, made his weekly visit to a Choppies store. While watching the familiar scenes in the Choppies superstore in Gaborone, he considered the company's strategy to extend its African footprint...

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Bibliographic Details

Online Access:	Full Text (via SAGE)
Main Authors:	Beder, Laurence (Author), Urban, Angela, active 2016 (Author)
Format:	eBook
Language:	English
Published:	London : Wits Business School, 2016.
Series:	SAGE Knowledge. Cases.
Subjects:	Choppies. Ottopathu, Ramachandran. Small business > Growth. Botswana. South Africa. Zimbabwe. Gaborone (Botswana) Botswana > Gaborone.