ReviewInc : success from segmentation / Lynda Palmer, Stephen M. Rapier & Doreen E. Shanahan.

As online reviews began to impact the customer buying process, National Positions, a worldwide leader in internet marketing services based in Agoura Hills, California, launched a software offering called Positive Reviews (September 2011). Using proprietary technology, this software as a service (Saa...

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Bibliographic Details

Online Access:	Full Text (via SAGE)
Main Authors:	Palmer, Lynda (Author), Rapier, Stephen M. (Author), Shanahan, Doreen E. (Author)
Format:	eBook
Language:	English
Published:	[London] : SAGE, 2016.
Series:	SAGE knowledge. Cases.
Subjects:	Internet marketing > Case studies. Internet marketing. Case studies.