ReviewInc : success from segmentation / Lynda Palmer, Stephen M. Rapier & Doreen E. Shanahan.
As online reviews began to impact the customer buying process, National Positions, a worldwide leader in internet marketing services based in Agoura Hills, California, launched a software offering called Positive Reviews (September 2011). Using proprietary technology, this software as a service (Saa...
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Full Text (via SAGE) |
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| Main Authors: | , , |
| Format: | eBook |
| Language: | English |
| Published: |
[London] :
SAGE,
2016.
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| Series: | SAGE knowledge. Cases.
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| Subjects: |
MARC
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| 520 | 8 | |a As online reviews began to impact the customer buying process, National Positions, a worldwide leader in internet marketing services based in Agoura Hills, California, launched a software offering called Positive Reviews (September 2011). Using proprietary technology, this software as a service (SaaS) provided a cost-effective solution to help clients manage their reputations through online reviews. In July 2012, National Positions formed a separate entity, ReviewInc, to focus on the sales and further enhancement of the offering. While the company had secured several early customers, they were spread over a range of verticals including food service, automotive, medical, travel, leisure, property management and legal services. Management realized that successful commercialization required them to focus. This case study examines this topic. | |
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