Gillette : global strategy and regional derivatives / Ehud Menipaz & Amit Menipaz.

Gillette, a world leader in consumer-packaged goods, exercises a global strategy approach, integrating all aspects of its business: its suppliers, manufacturing sites, marketing, and after sale-services and support. As of the first decade of the 21st century, 70 percent of its sales, 72 percent of i...

Full description

Bibliographic Details

Online Access:	Full Text (via SAGE)
Main Authors:	Menipaz, Ehud (Author), Menipaz, Amit (Author)
Format:	eBook
Language:	English
Published:	[London] : SAGE, 2016.
Series:	SAGE knowledge. Cases.
Subjects:	Gillette Company. Business planning > Case studies. International business enterprises > Case studies. Business planning. International business enterprises. Case studies.