The Tiger Woods scandal in the media : measuring attribute effects on the public / Claudia Kozman.

This case study examines the Tiger Woods sex scandal using second-level agenda setting and attribute priming as its theoretical structures. It approaches the case through the compelling-arguments hypothesis to explain the transfer of salience from the media agenda to the public agenda. A content ana...

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Bibliographic Details

Online Access:	Full Text (via SAGE)
Main Author:	Kozman, Claudia (Author)
Format:	eBook
Language:	English
Published:	London : Human Kinetics, Inc., 2013.
Series:	SAGE Knowledge. Cases.
Subjects:	Woods, Tiger. Woods, Tiger Sports > Corrupt practices. Mass media and sports. Mass media and sports Sports > Corrupt practices