'Mangaldeep' : spreading fragrance in India / Bijoylaxmi Sarmah, Zillur Rahman.

This case highlights Indian Tobacco Corporation (ITC)'s journey from being a pure leaf tobacco selling company to a reputed conglomerate with popular brands in diversified areas. ITC's corporate social responsibility (CSR) and sustainability activities taking a turning point with the compa...

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Bibliographic Details

Online Access:	Full Text (via SAGE)
Main Authors:	Sarmah, Bijoylaxmi (Author), Rahamāna, Jillura (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications Pvt. Ltd, 2016.
Series:	SAGE Knowledge. Cases.
Subjects:	ITC Limited. Diversification in industry. Tobacco products > Marketing. Case studies.