Market segmentation analysis : understanding it, doing it, and making it useful / by Sara Dolnicar, Bettina Grün, Friedrich Leisch.

This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in char...

Full description

Bibliographic Details

Online Access:	Full Text (via EBSCO)
Main Authors:	Dolnicar, Sara (Author), Grün, Bettina (Author), Leisch, Friedrich (Author)
Format:	eBook
Language:	English
Published:	Singapore : Springer, 2018.
Series:	Management for professionals,
Subjects:	Market segmentation. Marketing research. Statistics. Statistics Marketing research Market segmentation