The predictive postcode : the geodemographic classification of British society / Richard Webber, Roger Burrows.

This book is a detailed, empirical investigation into the question of whether academic social research can compete with the commercial sector, with its new technologies and big data, in order to classify, profile, and understand us.

Bibliographic Details

Online Access:	Full Text (via SAGE)
Main Authors:	Webber, Richard, 1947- (Author), Burrows, Roger (Author)
Format:	eBook
Language:	English
Published:	Los Angeles : SAGE, 2018.
Edition:	1st.
Subjects:	Geodemographics. Postal codes > Great Britain. Geodemographics