Financial services marketing : a guide to principles and practice / Christine Ennew, Nigel Waite and Róisín Waite.

"This fourth edition of Financial Services Marketing firmly reinforces the book's role as a leading global educational resource, combining appropriate conceptual principles with practical insights on how financial products and services are marketed in the real world. The authors draw upon...

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Bibliographic Details

Online Access:	Full Text (via Taylor & Francis)
Main Authors:	Ennew, Christine (Author), Waite, Nigel (Author), Waite, Róisín (Author)
Format:	eBook
Language:	English
Published:	Abingdon, Oxon ; New York, NY : Routledge, 2025.
Edition:	Fourth edition.
Subjects:	Financial services industry > Marketing.