MARKETING IN DEVELOPING NATIONS : contemporary developments, cases and problems in Africa, Asia and the Middle East / edited by Ayodele C. Oniku.

The developing markets of Africa, Asia and the Middle East are quickly becoming the future of world economic and trade development. They are affluent in terms of population, resources and market expansion, with rising interests from the EU, United States and multi-national corporations in the region...

Full description

Bibliographic Details

Online Access:	Full Text (via Taylor & Francis)
Other Authors:	Oniku, Ayodele C.
Format:	eBook
Language:	English
Published:	[S.l.] : ROUTLEDGE, 2024.
Series:	Routledge studies in marketing.
Subjects:	Marketing > Developing countries.