Decision-driven analytics : leveraging human intelligence to unlock the power of data / Bart De Langhe, Stefano Puntoni.

Challenging the conventional wisdom of data-driven decision-making, marketing professors and behavioral scientists Bart De Langhe and Stefano Puntoni argue that many analytics efforts flounder because data analyses are disconnected from the decisions to be made. In their important book, they offer a...

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Bibliographic Details

Online Access:	Streaming Audio (via O'Reilly/Safari)
Main Authors:	De Langhe, Bart 1982- (Author), Puntoni, Stefano, 1975- (Author)
Other Authors:	Vertullo, Jon (Narrator)
Format:	Electronic Audio
Language:	English
Published:	[New York] : Ascent Audio, [2024]
Edition:	[First edition].
Subjects:	Decision making > Data processing. Data mining.