Secret consumer scores and segmentations : separating "haves" from "have-nots" / Amy J. Schmitz.
"Big Data" is big business. Data brokers profit by tracking consumers' information and behavior both on- and offline and using this collected data to assign consumers evaluative scores and classify consumers into segments. Companies then use these consumer scores and segmentations for...
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| Main Author: | |
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| Other title: | Michigan State law review. Colorado Law faculty scholarship collection. |
| Format: | Book |
| Language: | English |
| Published: |
East Lansing, Mich. :
Published by the students of Michigan State University College of Law,
2014.
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| Series: | Michigan State law review ;
v. 2014, no. 5. |
| Subjects: |
Law Library - Rare Books basement
| Call Number: |
FACULTY PUB Schmitz Article 2014
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| FACULTY PUB Schmitz Article 2014 | Restricted |