Global content marketing : how to create great content, reach more customers, and build a worldwide marketing strategy that works / Pam Didner.

Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. This book takes you step-by-step through the process of creating and refining your strategies to meet this new reality. You will learn h...

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Bibliographic Details

Online Access:	Full Text (via O'Reilly/Safari)
Main Author:	Didner, Pam
Other title:	How to create great content, reach more customers, and build a worldwide marketing strategy that works
Format:	eBook
Language:	English
Published:	New York : McGraw-Hill Education, ©2015.
Subjects:	Export marketing. Marketing. Strategic planning. Export marketing Marketing Strategic planning