Promotion and marketing for broadcasting and cable / edited by Susan Tyler Eastman, Douglas A. Ferguson, Robert A. Klein.

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Bibliographic Details
Online Access: Full Text (via Internet Archive)
Other Authors: Eastman, Susan Tyler, Klein, Robert A., 1928-, Ferguson, Douglas A.
Other title:Promotion & marketing for broadcasting & cable.
Format: eBook
Language:English
Published: Boston : Focal Press, c1999.
Edition:3rd ed.
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Full Text (via Internet Archive)

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Call Number: HE8689.6 .S85 1999
HE8689.6 .S85 1999 Available