Organizations in the face of crisis [electronic resource] : managing the brand and stakeholders / Dennis W. Tafoya.

An organization's brand is its most distinctive feature - it is a mechanism for coordinating resources around its vision or mission. "Organizations in the Face of Crisis" offers a new and unique approach to the treatment of threats to an organization and its brand. In this volume, key...

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Bibliographic Details

Online Access:	Full Text (via Springer)
Main Author:	Tafoya, Dennis, 1947-
Format:	Electronic eBook
Language:	English
Published:	New York, NY : Palgrave Macmillan, 2013.
Subjects:	Crisis management. Organization. Strategic planning. Brand name products > Management. Corporations > Investor relations.