Discourses in place : language in the material world / Ron Scollon, Suzie Wong Scollon.
Publisher description: Explores how the physical and material characteristics of language in the world give meaning to communication. Ron and Suzanne Scollon argue that we can only interpret the meaning of public texts like road signs, notices and brand logos by considering the world and culture tha...
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Full Text (via Taylor & Francis) |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
London ; New York :
Routledge,
2003.
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Table of Contents:
- 1. Geosemiotics
- 2. Indexicality
- 3. The interaction order
- 4. Visual semiotics
- 5. Interlude on geosemiotics
- 6. Place semiotics : code preference
- 7. Place semiotics : inscription
- 8. Place semiotics : emplacement
- 9. Place semiotics : discourses in time and space
- 10. Indexicality, dialogicality, and selection in action.