Marketing management : text and cases / David Loudon, Robert Stevens, Bruce Wrenn.
Originally designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also an easy-to-read resource for business owners, managers, and entrepreneurs who want to maximize efficiency in their marketing departments. This volume integrates understandable concept...
Saved in:
| Online Access: |
Full Text (via Taylor & Francis) |
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| Main Author: | |
| Other Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
New York :
Best Business Books, an imprint of The Haworth Press,
©2005.
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| Subjects: |
| Summary: | Originally designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also an easy-to-read resource for business owners, managers, and entrepreneurs who want to maximize efficiency in their marketing departments. This volume integrates understandable concepts and techniques with demonstrative tables, graphs, and case studies. Three leading experts in marketing management teach you how to market any business, from waterparks to algae-harvesting. |
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| Physical Description: | 1 online resource (xiii, 373 pages) : illustrations. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 078903316X 9780789033161 9780203862261 0203862260 |
| Source of Description, Etc. Note: | Source of description: Print version record. |