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Implementing SAP CRM : the guide for business and technology managers / Vivek Kale.

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This book explains what it means to be a customer-centric and responsive enterprise, and provides a framework for business operations based on customer relationships, rather than the traditional four Ps (product, positioning, price, promotion). It spells out business process reengineering (BPR) stra...

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Bibliographic Details
Online Access: Full Text (via Taylor & Francis)
Main Author: Kale, Vivek
Other title:Implementing Systems, Applications and Products customer relationship management.
Format: eBook
Language:English
Published: Boca Raton, FL : CRC Press, [2015]
Subjects:
SAP CRM.
Customer relations > Management > Computer programs.
Customer relations > Data processing.
Management information systems.
Table of Contents:
  • Section 1. Setting the stage
  • section 2. SAP CRM applications
  • section 3. Pre-implementation stage
  • section 4. Implementation stage
  • section 5. Post-implementation stage
  • section 6. SAP CRM implementation and beyond.

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