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1 |
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|a Foxall, G. R.
|0 http://id.loc.gov/authorities/names/n79145234
|1 http://isni.org/isni/0000000116248367.
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| 245 |
1 |
0 |
|a Corporate innovation
|h [electronic resource] :
|b marketing and strategy /
|c Gordon R. Foxall.
|
| 260 |
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|a London ;
|a New York :
|b Routledge,
|c 2015.
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| 300 |
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|a 1 online resource (276 pages) :
|b illustrations.
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|a computer
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| 338 |
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| 490 |
1 |
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|a Routledge library editions. Marketing ;
|v v. 2.
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| 500 |
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|a Originally published in 1984.
|
| 504 |
|
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|a Includes bibliographical references (pages 272-274) and index.
|
| 505 |
0 |
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|a pt. 1. Effective innovation -- pt. 2. Innovative buying -- pt. 3. New product development -- pt. 4. Conclusion.
|
| 650 |
|
0 |
|a New products
|x Management.
|0 http://id.loc.gov/authorities/subjects/sh2008108408.
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| 650 |
|
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|a Product management.
|0 http://id.loc.gov/authorities/subjects/sh85107203.
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| 650 |
|
7 |
|a New products
|x Management.
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|0 (OCoLC)fst01036904.
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| 650 |
|
7 |
|a Product management.
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|0 (OCoLC)fst01078225.
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| 776 |
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|i Print version:
|z 9781138792401.
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| 830 |
|
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|a Routledge library editions. Marketing ;
|v v. 2.
|
| 856 |
4 |
0 |
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