The discursive power of memes in digital culture : ideology, semiotics, and intertextuality / Bradley E. Wiggins.
Shared, posted, tweeted, commented upon, and discussed online as well as off-line, internet memes represent a new genre of online communication, and an understanding of their production, dissemination, and implications in the real world enables an improved ability to navigate digital culture. This b...
Saved in:
| Online Access: |
Full Text (via Taylor & Francis) |
|---|---|
| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
New York, NY :
Routledge,
2019.
|
| Series: | Routledge studies in new media and cyberculture ;
45. |
| Subjects: |
Table of Contents:
- Machine generated contents note: 1. Dawkins Revisited: A Brief History of the Term Meme and Its Function
- Memes and Viral Media
- Bridging the Viral Divide
- Memes as a Cultural Commodity
- Memes and Culture
- It Doesn't Meme What You Think
- Memes and Internet Memes
- Memes and the Role of Remix
- You Can't Touch My Meme
- Attention and Reproducibility
- Elaboration of Shifman's Typology of Memetic Dimension
- Applying the Elaboration of Shifman's Model to Image-Based Memes
- Introduce the Internet
- 2. Discursive Power of Memes in Digital Culture
- Digital Culture
- Older Fears and New Rationalities
- Power of Discourse
- Discourse as Ideology
- Ideology
- Ideology and Internet Memes
- Semiotics
- Semiotics and Internet Memes
- Intertextuality
- Intertextuality and Internet Memes
- 3. Memes as Genre
- Artifacts of Digital Culture
- Genre
- Toward a Genre Development of Memes: Structuration Theory
- Structures and Systems
- Duality of Structure
- Maintenance, Elaboration, Modification: A Genre Development of Memes
- Spreadable Media
- Emergent Meme
- Internet Meme
- Distracted Boyfriend
- Most Interesting Man in the World
- Structuration in the Context of Internet Memes
- Concluding Discussion
- Do All Memes Follow the Genre Development?
- 4. Political Memes
- Technological Affordances and Ideological Practice
- International Research into Internet Memes
- Jokerizing Obama: Appropriations of Meaning
- Obama as Joker, Trump as Joker?
- What Exactly is a Political Meme?
- Spain (and Catalonia
- Gamifying Political Discourse
- Tabarnia: The Parody which begat the Real
- Russia: Strategic Relativism and the Politics of Eternity
- Interference in 2016
- Russia's 2018 Election: Participatory Culture or Political Malaise?
- Comparative Analysis
- China, and the Question of Censoring Internet Memes
- Crushing Criticism or Internet Sovereignty?
- Elevation of the Semiotic: The China Dream
- If You Don't Like Reality, Change It
- 5. Commercially Motivated Strategic Messaging and Internet Memes
- Commercial Usage of Memes and Copyright
- Viral, by Design?
- Where's the Beef? Wendy's Commercial as an Early Example of Viral Media
- Role of Cool in Strategic Uses of Internet Memes
- Numa Numa Guy and the Geico Lizard
- Virgin Media, Vitamin Water, and the Success Kid
- Delta Airline's Internetest Safety Video
- Concluding Discussion
- 6. Audience
- Audiences and the Reception of Content, Historically
- Beyond Effects: Uses and Gratifications
- Stuart Hall: Dominant, Negotiated, and Oppositional Decoding
- Toward a Meme-Centric Understanding of Audience
- Media Narratives, Television, and Internet Memes
- Postmodern Tendencies of Television and Internet Memes
- Internet Memes and the Imagined Audience
- 7. Identity
- Essentialism and Constructivism
- Temporality and Instability of Identity
- Babadook: Horror Movie Monster as a Gay Icon?
- Resonance: Babadook, Facebook, and Identity
- March for Our Lives: Aftermath of the Parkland School Shooting
- Role of Metaphor: Procatoptric Staging
- Making Sense of It All
- Meme-ing Ourselves to Death?
- 8. Internet Memes as a Form of...Art?
- Bizarre, Absurd, Cringeworthy, Ironic, etc. as Expressions of Disillusionment
- Dada, Surrealism, and Internet Memes
- Structural Similarities between Dada and Internet Memes
- Marcel Duchamp and the Readymade
- Internet Memes and Literary Linkages: Neue Sachlichkeit
- Rene Magritte and The Treachery of Images (or La trahison des images
- Introducing a Neo-Dadaist Semiotic
- America First, Netherlands Second: The Most Fantastic, Absolutely Tremendous Analysis, Really. It's Great
- Neo-Dadaist Semiotic in Image-Based Internet Memes
- Analysis: Using the Elaboration of the Model
- Concluding Discussion.